In the next episode of the Uplevel Series, today we’re talking about Unleveling your OFFER.
Now, what do I mean by an “offer?” Great question! It’s something that my degree in marketing never taught me, it’s something I’ve learned as an entrepreneur… An offer is how you package what you sell to be the most compelling, no-brainer option in the marketplace.
Today I unpack a couple of different ways to think through upleveling your offer AND I give an example of EXACTLY how I’m doing this in my own business.
It’s always worth taking a moment to step back and look at what you’re selling in your marketplace. Are you selling a commodity (that’s simply experiencing a race to the bottom regarding price) or are you, by ADDING value, the best option at the highest price?
Take a listen to this week’s episode and let me know what you think by hitting me up on Instagram at https://instagram.com/itsginnytownsend or on LinkedIn at https://www.linkedin.com/in/ginnytownsend/
And until next time, continue to be up and to the right.